Project Direction
A complete Shopify storefront designed to demonstrate ecommerce page structure, storytelling, and product merchandising in a real-world setup.
Project Overview
A design-led ecommerce project built to showcase real Shopify direction.
Green Bloom Matcha was developed as a real Shopify project to demonstrate how a premium ecommerce brand can feel editorial, soft, and conversion-aware at the same time. The store balances clean merchandising with lifestyle framing so products feel elevated without overwhelming the user journey.
Visual Direction
Warm beige and muted green tones, restrained typography, and generous whitespace to create a soft premium feel with editorial clarity.
Intended Audience
Design-conscious lifestyle shoppers who expect a polished mobile shopping flow and product pages that feel trustworthy and calm.
Design Goal
Show how a Shopify store can combine elegant brand presence with practical ecommerce UX, clear hierarchy, and intuitive purchase pathways.
What I Design
What I Design
- Shopify storefront design
- Homepage layout & structure
- Product and collection pages
- Mobile-first ecommerce experience
- Visual direction & brand feel
- Simple, clear content structure
Everything is designed to feel cohesive — not just functional.
Featured Project
Featured Project
Shopify / Ecommerce
View Live Website →
Green Bloom Matcha
A real Shopify website I run, built with a softer, more refined ecommerce direction focused on product presentation, calm visual identity, and mobile experience.
Design Approach
Design Approach
This project explores a softer direction for ecommerce.
Instead of high-contrast or aggressive layouts, the design focuses on:
- Muted colours (matcha green + warm beige)
- Calm visual rhythm
- Strong product focus
- Minimal distractions
The goal was to create a store that feels closer to a lifestyle brand than a typical ecommerce website.
Mobile experience was prioritised throughout — ensuring the layout feels natural, spacious, and easy to navigate on smaller screens.
Key Features
Key Features
Clean Shopify storefront design
A minimal layout that highlights products without visual noise.
Product-focused presentation
Large imagery and balanced spacing to elevate perceived quality.
Mobile-first UX
Designed primarily for mobile browsing and interaction.
Soft brand identity
A calm, lifestyle-oriented visual direction.
Clear content hierarchy
Easy-to-scan sections and intuitive flow.
Outcome
Outcome
This project demonstrates my ability to design Shopify stores that feel both refined and functional.
It combines visual direction, layout structure, and product presentation into a cohesive ecommerce experience.
The same approach can be applied to brands in:
- Beauty
- Wellness
- Fashion
- Food
- Lifestyle
Need a Shopify store like this?
I design clean, visually refined websites for brands that want a more considered online presence.
Start a Project